Over 35 years Truebell Marketing & Trading has established itself as one of the regions preferred suppliers in the hospitality industry. Over this time, we have diversified our business interests to include food, beverages, hospitality supplies and retail duty free.
Today, we have added our Diplomatic Channel to our Beverage Division to support the specific requirements of our customers within the Diplomatic Community whether it be Embassies, Consulates, the Military or any other government organisations that are entitled to duty free purchases.
We represent some of the world’s foremost brands and our operations are supported by a well-established distribution and logistics department, utilizing the most advanced computerised stock monitoring and dispatch systems for our products. We operate state of the art warehousing facilities with over 400,000 sq. ft. of frozen, chilled and ambient storage areas of bonded and duty paid warehousing at multiple locations within the UAE.
We pride ourselves on outstanding customer service, performance and a diverse product range that is second to none and we look forward to serving you.